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PepsiCo joins sparkling water craze

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Sparkling water sales have reached record levels in the past three years. In 2016 alone, $6.1 billion worth of sparkling water was sold in the U.S. These sales have largely been driven by millennial popularity with the fizzy drink.On Feb. 8, PepsiCo released its first line of sparkling water called Bubly. With this new product, Pepsi is joining the heavily saturated sparkling water market, currently dominated by competitor brand LaCroix. Pepsi marketed Bubly with two 30-second ads during the 2018 Academy Awards Ceremony, with celebrity sponsor Neil Patrick Harris making an appearance. The question remains — can PepsiCo compete with LaCroix to come out on top in the war on sparkling water?

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Sonoma fires put unprecedented strain on region’s healthcare system

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Two major hospitals in Santa Rosa have resumed their normal operations after the deadliest wildfires in California’s history destroyed parts of the city and surrounding areas. But dozens of families remain in evacuation shelters across the region, which have mainly been consolidated to the Sonoma County Fairgrounds RV park in Santa Rosa.Both Sutter Santa Rosa Regional Hospital and Kaiser Permanente Santa Rosa closed their doors on Oct. 9—one day after the fires began—resulting in the evacuation of over 200 patients to nearby facilities. The Sutter hospital reopened to the public on Oct. 17, while the Kaiser hospital reopened on Oct. 25. Santa Rosa Memorial Hospital, the region’s only Level II…

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