Originally hailing from Kansas City, Missouri, Elizabeth Gerson is a recent graduate from Stanford University where she received a double-major in Psychology and Communication. She began her career focused in editorial, writing for publications such as The Stanford Daily, mindbodygreen and the San Francisco Chronicle. After her time with the Chronicle’s digital-forward publication, SFGate, she became increasingly fascinated with the intersection of media and technology with a focus in audience development. She has since worked in audience development and content strategy roles at media startups, including Thrive Global and theSkimm, and hopes to continue to understand and shape how audiences are grown and retained across platforms. She plans on working in a space where she can help solve the problem of mismatched incentives between tech and media, and is driven by reshaping the future of the media industry.