
Good Sales Give California Turkey Farmers Something to be Thankful for
Root Down Farm sold out of turkeys just two hours after posting their holiday order form online this November. That marked a record speed for the Pescadero, California organic farm. Given the unpredictability of the pandemic, they hadn’t known whether turkey sales would be better, worse, or the same as usual, said the farm’s owner, Dede Boies, who raised about 200 turkeys this year. Boies noted that a change in the ordering procedure might have affected the speed of sales—Root Down posted their order form later this year than in the past, perhaps giving customers a sense of urgency when it went up. But either way, Thanksgiving sales remained strong…
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