In a year where there have already been 10 fatalities on the Caltrain tracks, the transit agency’s social media outreach is proving to be especially important to share key transit updates with Bay Area commuters.
Jeremy Lipps has been Caltrain’s social media officer for just over two years and manages outbound communication for Caltrain’s Facebook, Google Plus, Foursquare, Instagram, Pinterest and Twitter accounts. The official Caltrain Twitter account, @Caltrain_News, provides quick and free news on service impacts, media updates, delays and interruptions, community notices and other general information.
Joe Wagstaffe, a Caltrain commuter and Twitter follower, follows Caltrain on Twitter: “There was one day … where three people had tragedies and they [Caltrain] handled it really well. They were updating every few minutes — where the delays were, how they were adjusting trains and what that meant.”
— Caltrain (@Caltrain_News) February 24, 2015
As the voice of Caltrain on Twitter, Lipps said he has a “fun, no-nonsense kind of tone,” but that truthful and transparent communication remains the ultimate goal. The @Caltrain_News account answers inquiries Monday through Friday, between 7 a.m. and 7 p.m.
The video above explores how Caltrain is getting information out to Bay Area commuters and features interviews with Lipps and Wagstaffe.