How much does it cost to buy a 30-second Super Bowl ad?

Right in time for the 2018 Super Bowl, we looked at the cost of a 30-second advertising spot between 1967 and 2017. Advertising often draws as much attention as the game itself, but the cost to participate in advertising’s main event can be astronomical. See how it’s changed over time!

Since the 1960s, the price of a 30-second advertising spot in the Super Bowl has constantly risen. It attained $5 million in 2017 — five times that year’s base salary of the Philadelphia Eagles’ starting quarter back Nick Foles, according to data from

Prior to this year’s Super Bowl, the brands with most views on their ads were Budweiser, Tourism Australia, Pepsi and Amazon’s Alexa, according to data collected by Amobee between Jan. 1 and Feb. 1, 2018.


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